Sobia Nazir is a Pakistani fashion designer who has impacted the country due to her success in international markets. The company was established by Sobia Nazir back in 1987 and, until now, it is still a family business. Traditional Pakistani culture and poetry influenced her designs. She enjoys using modern fabrics alongside silk embellishments to keep up with the changing trends of the industry. One of the more popular dresses that she designed for her company was called 'Beyond Time' which became one of the most iconic dresses in Pakistani fashion history.